For too many CEOs the marketing and sales funnel comes down to a single word: FRUSTRATION. The sales and marketing teams spend way too much time pointing fingers at each other, blaming the process or complaining that there needs to be even more investment in the technology platforms. While CEOs and CFOs spin their wheels as arbitrators that are trying to figure out which problems to solve, there is only one thing for certain: Too many prospects are falling out of the funnel and not converting into customers. At this roundtable discussion, join your peers to learn and share how CEOs can create a process that identifies and fixes the real issues with their company’s funnel, develop meaningful benchmarks to indicate success, and align the sales and marketing teams as a cohesive unit to grow sales.
Facilitator:
- Elliot Schimel, Chief Executive Officer, Mission Control Marketing