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Author Archives: Dale Buss

Dale Buss
Dale Buss is a long-time contributor to Chief Executive, Forbes, The Wall Street Journal and other top-flight business publications. He lives in Michigan.

How to Be a Visionary Without Overpromising and Underdelivering

There may be no more fascinating CEO in the world right now than Elon Musk, a true visionary. He heads a series of dynamic, game-changing technology companies—Tesla, SpaceX, Hyperloop and SolarCity—and is worshiped by many as the next Steve Jobs, yet he’s making mistakes in everyday business that are calling into question whether his full potential as a true visionary can be realized.

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5 Pointers on Launching a Successful IPO Strategy

In late 2015, e-commerce website Truck Hero had as much momentum as a runaway Mack. The fast-growing sales of its aftermarket products were tapping into America’s pickup-truck boom. Looking forward, the company had ambitious plans for an initial public offering. The IPO was projected to raise about $240 million, placing the Ann Arbor, Mich.-based company on the New York Stock Exchange.

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11 Books on CEOs’ Summer Reading List

It happens every summer—CEOs take time off for vacation, and they want to have a good book, or two, or three along with them to provide some mental relaxation along with the physical. Here’s what some CEOs told us they have on their summer reading list, and why.

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