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CEO Briefing Newsletter

4 Ways CEOs Successfully Influence Decisions

There are several proven strategies to help CEOs influence potential partners, clients, board members or executives of companies you may be looking to acquire. Applying these suggestions will help you secure agreement from the other party ethically without resorting to more manipulative approaches.

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6 Tips for Improving a CEO’s Reputation Among Employees During a Crisis

CEOs often have to make tough decisions involving mergers, acquisitions, layoffs, salary freezes and more. Certain events, even when they are the best decision for the long-term health of the company, can generate widespread fallout, including damaging the reputation of the CEO. Communications consultants David Johnson and Don Middleberg offer tips to help CEOs handle negative reputational issues.

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Guidelines for Revitalizing a Brand

History shows that ignoring or missing a major consumer trend or behavioral shift can have significant detrimental effects on brand survival. Some never recover, but others have learned how to reinvent themselves. Here are some suggestions for revitalizing a brand, from CEOs who have achieved it.

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Navigating the New Normal

Listening to John Veihmeyer brings to mind the old saying, “May you live in interesting times.” His message: today, companies across every sector face an inordinate number of global challenges, many of which will demand radical transformation. After 36 years at the global audit, tax and advisory services firm KPMG, Veihmeyer would certainly have the perspective to know.

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Why Culture is The Basis of Building & Investing: What Carlyle Group’s Example Holds for CEOs

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Billionaire buy and hold investor Ron Baron says he invests in people, not companies. Before he opens his investment war chest, he dives deep into a company, actually meeting the leadership and seeing the tone they set from the top. No matter how "successful" a company looks on paper, it's the meet and greet and getting to know the people involved in the organization and their culture that seals the deal for him. Peeling back his 25 billion investing portfolio, one of his investing jewels is The Carlyle Group.

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Lessons for CEOs from Mary Barra’s Ordeal

General Motors CEO Mary Barra’s faced the firing squad during her two days of Congressional testimony last week on the ignition-switch recall fiasco. Now she has to figure out how to pivot to the future - by fixing the culture. It’s all about transparency and authenticity.

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