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Marketing & Sales

A Strategy for Winning Back Customers and Reviving Revenue Growth

What do you do when sales are flat, new product lines from competitors have nibbled away at revenues, and your very brand name has become a price-tag punch line (“Whole Foods? No, Whole Paycheck,” quipped Stuart Elliott in The New York Times)? If you’re Whole Foods Market, you quadruple your advertising budget and launch the first national advertising program in your 35-year history.

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CEOs Weigh in on How to Fix a Troubled Company

Many of America’s biggest companies are struggling through some of the most difficult times in their histories—Campbell Soup, General Motors, Hewlett-Packard, IBM, McDonald’s, Procter & Gamble, RadioShack, Target, Wal-Mart and Whole Foods among them. But the most woebegone of all might be Sears.

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