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Marketing

What does Sun Microsystems Mean?

  Consistently marred by poor marketing strategies, marketing experts believe, Sun Microsystems’ identity has come in for severe beating. “I must admit that I’ve never been a fan of Sun’s marketing. I never liked the “we’re the dot in dot com” campaign. I never liked the way they marketed Java,” says Mark Logic CEO Dave Kellog in his blog post ...

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How Effective Is Your Senior Team?

Today, CEOs rely on their senior teams or sometimes several teams more than ever. Thanks to an ever-more-complex operating environment, the challenges of competing in a global marketplace and a mind-boggling pace of change, the leadership role is simply too complex for one person, no matter how talented he or she may be. In fact, increasingly the most effective leaders ...

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Business and Social Contribution

In 1970, Milton Friedman argued strenuously that the social responsibility of business is, above all, to increase profits. In an article for The New York Times Magazine, he pointed out that without profit there are no wages paid and no enterprise with a surplus to offer anyone. Today, many business leaders and activists alike would counter that companies have a ...

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