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A Strategy for Winning Back Customers and Reviving Revenue Growth

What do you do when sales are flat, new product lines from competitors have nibbled away at revenues, and your very brand name has become a price-tag punch line (“Whole Foods? No, Whole Paycheck,” quipped Stuart Elliott in The New York Times)? If you’re Whole Foods Market, you quadruple your advertising budget and launch the first national advertising program in your 35-year history.

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What does Sun Microsystems Mean?

  Consistently marred by poor marketing strategies, marketing experts believe, Sun Microsystems’ identity has come in for severe beating. “I must admit that I’ve never been a fan of Sun’s marketing. I never liked the “we’re the dot in dot com” campaign. I never liked the way they marketed Java,” says Mark Logic CEO Dave Kellog in his blog post ...

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