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Mid-Market Report

5 Lessons in Social Media for Mid-Market CEOs

Hundreds of CEOs today use social media, including Facebook, Twitter, Instagram, Pinterest, LinkedIn and more. However, social-media use by mid-market companies often can be a tougher path for CEOs and owners than it is for their counterparts at other companies, because larger firms have more marketing resources, while startups tend to be founded by young and typically tech-savvier individuals and have much less management hierarchy.

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Why the Mid-Market Enterprise Should Care About IT Maturity

CEOs are often comfortable leaving the technical stuff to the tech squad, feeling confident, or at least assuming, that they have everything under control all the time. But what they might not realize, says Tom Hayes, Vice President of Product Marketing for Kaseya, is that most of the time, your IT team is being reactive, not proactive.

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More Companies Are Taking Advantage of New Crowdfunding Equity

Mid-market company chiefs and startup entrepreneurs should be two of the main beneficiaries of new federal rules making it easier for businesses to raise equity privately. “Reg A” allows companies to issue up to $50 million in private equity, up from the government’s previous cap of $5 million, and also provides a state-coordinated review for offerings of up to $20 million.

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How a Mid-Market CEO Is Using the Cloud to Make a Once Dying Business Thrive

Suri Suriyakumar took a print shop—a dying industry—and repositioned it to focus on the only thriving niche left—architecture, which requires the printing of as many of 10,000 drawings per project. After buying several more small shops, ARC Document Solutions, Suriyakumar’s new business, is now a $407-million architectural documents provider with 2,500 employees. And as technology becomes integral to all business today, Suriyakumar is now reinventing his business again, with the digitization of architectural drawings into the cloud.

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Lessons in Excellent Customer Service for Mid-Market CEOs

Group of confident young customer service agents with headset. The focus is on the brunette female looking at camera.

 
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Think about a time when you received amazing customer service. Now think about how rare it was that you experienced that level of customer service. In this day of social media and the omnipresent “review” of businesses and services, one would think companies would do their best to provide top-notch customer service at every turn. Yet it’s surprising how few companies really take the time and effort to provide service outstanding enough to increase customer loyalty.

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5 Lessons From the TV Show ‘Shark Tank’ on Successfully Approaching Investors

ABC’s Shark Tank, which depicts owners of garage and kitchen startups pitching their request for investment capital to successful entrepreneurs and business leaders such as Mark Cuban, is a runaway success. Your needs may be significantly larger and more complex than the show’s contestants, but nonetheless, there are lessons that can be learned from it on how to approach a potential ...

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