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Mid-Market Report

5 Lessons for Mid-Size Companies Looking to Hire a Virtual Assistant

We’ve all been there: watching in dread as customers waver because they can’t get their hands on the information they need to buy our products. It happened to us when we upgraded our commercial insurance line for small businesses. Our internal call centers were swamped with questions from our 12,000 agents, and we were struggling to get the right answers and quotes to frustrated customers. But the cost of simply adding more and more staff to the call centers was daunting.

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Why Middle-Market Companies Need to Embrace Disruption Now

It's easy to see we're in the age of business disruption. Companies like Facebook, Netflix, Uber and AirBnb are turning inside out every industry from entertainment to transportation. Manufacturing is being disrupted by 3D printing and Amazon has shaken retail by its core. It seems as if virtually every business is being touched in some fashion by innovative companies that are using technology to create new business models.

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How to Get Your Staff to Successfully Execute Change

Smart CEOs respond to market shifts by changing the way they sell. This applies whether it’s flat revenue, new disruptive competitors, or changing customer expectations. But many organizations struggle during these transformations, as the people tasked with buying and selling the company’s new offering—both salespeople and customers—have a difficult time adapting to the company’s new identity.

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