Kurt Schneider CEO of Harlem Globetrotters Discusses Brand Transformation at CEO2CEO Summit
There are a handful of brands that have passed the century mark. Coca-Cola is one. Ford is another. But what about entertainment? For close to 87 years the Harlem Globetrotters have been entertaining kids and adults alike with their basketball high-jinks and ballet-like athleticism. Five and half years ago Kurt Schneider took control as CEO of the organization and has been re-inventing and modernizing the brand ever since.