Caterpillar: Courting Customers
Caterpillar is one of the most far-flung companies in the world, with thousands of its high-priced excavators and earth movers digging holes and cleaning up debris for hundreds of public and private customers in dozens of countries at any given moment. So the Peoria, Illinois-based heavy-equipment giant is turning to social media in a variety of ways to tie that vast and sprawling community more tightly to its brand.


