How To Market In An Increasingly Digitized Industry
When CEOs are thinking about the overweighting of salespeople—and typically the underweighting of marketing in mid-market companies—they’re making a big mistake.
When CEOs are thinking about the overweighting of salespeople—and typically the underweighting of marketing in mid-market companies—they’re making a big mistake.
Sales compensation practices changed overnight with the pandemic, but the systems used to support the objectives stayed the same, according to a 2021 survey of more than 200 private company CEOs. This paper provides new considerations for assessing the strength and alignment of sales compensation plans.
CEO Beck emphasizes internal control and scalability of crucial functions—but outsources manufacturing.
Left unchecked, they can do serious damage to employee engagement and retention, but with some thoughtful planning and a couple of new technology tools, you can proactively head that off.
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1:00 - 5:00 pm
Over 70% of Executives Surveyed Agree: Many Strategic Planning Efforts Lack Systematic Approach Tips for Enhancing Your Strategic Planning Process
Executives expressed frustration with their current strategic planning process. Issues include:
Steve Rutan and Denise Harrison have put together an afternoon workshop that will provide the tools you need to address these concerns. They have worked with hundreds of executives to develop a systematic approach that will enable your team to make better decisions during strategic planning. Steve and Denise will walk you through exercises for prioritizing your lists and steps that will reset and reinvigorate your process. This will be a hands-on workshop that will enable you to think about your business as you use the tools that are being presented. If you are ready for a Strategic Planning tune-up, select this workshop in your registration form. The additional fee of $695 will be added to your total.
2:00 - 5:00 pm
Female leaders face the same issues all leaders do, but they often face additional challenges too. In this peer session, we will facilitate a discussion of best practices and how to overcome common barriers to help women leaders be more effective within and outside their organizations.
Limited space available.
10:30 - 5:00 pm
General’s Retreat at Hermitage Golf Course
Sponsored by UBS
General’s Retreat, built in 1986 with architect Gary Roger Baird, has been voted the “Best Golf Course in Nashville” and is a “must play” when visiting the Nashville, Tennessee area. With the beautiful setting along the Cumberland River, golfers of all capabilities will thoroughly enjoy the golf, scenery and hospitality.
The golf outing fee includes transportation to and from the hotel, greens/cart fees, use of practice facilities, and boxed lunch. The bus will leave the hotel at 10:30 am for a noon shotgun start and return to the hotel after the cocktail reception following the completion of the round.