Search
Close this search box.
Search
Close this search box.

The Unforgettable Impact Of A 9/11 Hero

American flags decorating Stephen Siller's memorial
Corporate Competitor Podcast
In this edition of our Corporate Competitor Podcast, Frank Siller, the chairman and CEO of the Tunnel to Towers Foundation, discusses his brother’s heroism on 9/11 and how his legacy lives on. 

On the morning of September 11, 2001, Stephen Siller had planned to spend the day playing golf with his brothers. The youngest of seven, Stephen’s bond with his siblings was strengthened by shared tragedy—he lost both his parents by the time he was 10, leaving his older siblings to raise him. But when Stephen, a firefighter with Brooklyn’s Squad 1, heard on his scanner that a plane had struck the North Tower, he knew his plans had to change. He called his wife, asking her to tell his brothers he would meet them later.

When he reached the Brooklyn Battery Tunnel, it had already been closed to traffic. Undeterred, Stephen strapped on 60 pounds of gear and ran 1.7 miles on foot through the tunnel to the Twin Towers, where he made the ultimate sacrifice, giving his life to save others. He left behind his wife and five children, but his legacy of selflessness lives on through the Tunnel to Towers Foundation, founded by his brother, Frank Siller.

The foundation has since raised more than $500 million to provide mortgage-free homes to Gold Star families and the families of fallen first responders. Frank shares a crucial lesson he learned early on in the foundation’s journey: keep it simple.

Frank Siller, CEO of Tunnel to Tunnel Foundation
Frank Siller, Chairman and CEO of the Tunnel to Towers Foundation

“Our mission is pure,” Frank explains. “People see where their donation is going. We don’t ask for a lot of money. We asked for $11 a month.”

Frank emphasizes the importance of staying focused on the foundation’s mission and continually reinforcing it to attract new supporters.

“The one thing I’ve learned is that I’m not afraid to take on the right thing, no matter how enormous or challenging it may be,” he says. “I believe in America, and I believe in its goodness, kindness and generosity.”

He adds, “How could you say no when it’s the right thing to do?”

The Tunnel to Towers Foundation’s growth has been fueled by Frank’s unwavering commitment to listening to the needs of families and remaining laser-focused on its goals.

“All you have to do is just listen and not have the fear of not being able to do it. You can’t let fear get in the way of growing something when it’s the right thing to do,” Frank shared. “When I say I’m gonna do something, I always say it out loud because I’m a proud person, and I’m goal-oriented. But you have to say it out loud.”


MORE LIKE THIS

upcoming events

Roundtable

Strategic Planning Workshop

1:00 - 5:00 pm

Over 70% of Executives Surveyed Agree: Many Strategic Planning Efforts Lack Systematic Approach Tips for Enhancing Your Strategic Planning Process

Executives expressed frustration with their current strategic planning process. Issues include:

  1. Lack of systematic approach (70%)
  2. Laundry lists without prioritization (68%)
  3. Decisions based on personalities rather than facts and information (65%)

 

Steve Rutan and Denise Harrison have put together an afternoon workshop that will provide the tools you need to address these concerns.  They have worked with hundreds of executives to develop a systematic approach that will enable your team to make better decisions during strategic planning.  Steve and Denise will walk you through exercises for prioritizing your lists and steps that will reset and reinvigorate your process.  This will be a hands-on workshop that will enable you to think about your business as you use the tools that are being presented.  If you are ready for a Strategic Planning tune-up, select this workshop in your registration form.  The additional fee of $695 will be added to your total.

To sign up, select this option in your registration form. Additional fee of $695 will be added to your total.

New York, NY: ​​​Chief Executive's Corporate Citizenship Awards 2017

Women in Leadership Seminar and Peer Discussion

2:00 - 5:00 pm

Female leaders face the same issues all leaders do, but they often face additional challenges too. In this peer session, we will facilitate a discussion of best practices and how to overcome common barriers to help women leaders be more effective within and outside their organizations. 

Limited space available.

To sign up, select this option in your registration form. Additional fee of $495 will be added to your total.

Golf Outing

10:30 - 5:00 pm
General’s Retreat at Hermitage Golf Course
Sponsored by UBS

General’s Retreat, built in 1986 with architect Gary Roger Baird, has been voted the “Best Golf Course in Nashville” and is a “must play” when visiting the Nashville, Tennessee area. With the beautiful setting along the Cumberland River, golfers of all capabilities will thoroughly enjoy the golf, scenery and hospitality.

The golf outing fee includes transportation to and from the hotel, greens/cart fees, use of practice facilities, and boxed lunch. The bus will leave the hotel at 10:30 am for a noon shotgun start and return to the hotel after the cocktail reception following the completion of the round.

To sign up, select this option in your registration form. Additional fee of $295 will be added to your total.