When Adam Boitnott founded Hylaine in 2017, he believed the traditional model of tech consulting—e.g, overpromising deliverables, treating clients like one‑off transactions, swapping senior staff for juniors—had lost its integrity. He set out to build a firm that approached consulting differently: one that publicly pledged to prioritize client needs, transparency and long‑term partnership over short‑term gain.

Eight years on, that values‑first approach has helped Hylaine earn four straight appearances on the Inc. 5000 list—including the 2025 ranking—thanks to a reported 216 percent three‑year revenue growth. The firm now operates from five U.S. hubs, serving large enterprise clients in industries such as banking, insurance, healthcare and life sciences.

What sets Hylaine apart per its own messaging is less about flashy methodology and more about consistent discipline: experienced consultants (with ~15 years’ average experience), a low attrition rate (4 percent), and a commitment to transparency, honesty and “partnership over transaction.”

Now, as Hylaine rolls out a new brand identity and embarks on a plan to grow its workforce by 50 percent over the next year, adding about 100 employees across its existing hubs, the firm is doubling down on its founding philosophy, says Boitnott, who shares his strategy in the following interview.  

Tell us about Hylaine and how it’s grown over the years.

When I started Hylaine in 2017, I knew the tech consulting model was broken and there had to be a better way. Too many firms overpromise and underdeliver, treating client relationships like transactions, rather than partnerships.

I wanted to build a firm that approached consulting differently. The company’s name, Hylaine, reflects a guiding philosophy: to take the “high lane” by putting client needs above the firm’s own—and it’s a portmanteau of my daughters’ first names.

One of our differentiators at Hylaine is putting our values at the center of everything we do. That means partnerships over transactions; doing what’s right over what’s easy; honesty without exceptions—no bait and switch—ever; and transparency in everything we do. With our values-first foundation, Hylaine helps Fortune 1000 clients solve problems related to outdated tech systems, slow software development and unreliable data.

From our first office in Charlotte, we’ve expanded to five hubs. We know our model works because of our growth and feedback from our clients. We have strategically targeted highly regulated, data-intensive industries, such as banking, insurance, healthcare and life sciences, that require assistance with data accuracy and reliability engineering.

This involves enhancing data quality, automating issue detection and decreasing root cause analysis time. We’re also supporting companies as they undertake AI initiatives by helping them ensure their data is accurate, resilient and ready to fuel AI at scale.

We’re honored to have been recognized as one of the fastest-growing private companies in America for the past four years, with a spot on the Inc. 5000 list, boasting a 216 percent three-year growth rate. We’ve also grown our workforce over the past eight years, with our consultants averaging 15 years of experience. Our team’s deep experience and extreme loyalty set us apart: attrition is a low 4 percent, compared to the industry average of 28 percent. It’s one of the reasons multiple organizations have recognized us as a “Best Place to Work.”

For clients, this consistency makes a tangible difference. High turnover at other consulting firms means lost knowledge, wasted time onboarding and inconsistent delivery. At Hylaine, low turnover ensures clients work with the same experienced consultants who build deeper insight into their business and solve problems faster.

Give us an example of how your firm has put clients’ needs over yours—“going the extra 5 percent on your dime to overdeliver on your promises,” as you like to say.

One of our clients was planning to implement an AI initiative, but they rushed into the AI pilot, and then it stalled for months. We involved other Hylaine team members outside of the core team to ensure an outcome without doing a change request. This investment in the partnership builds trust and shows commitment.

Together, we worked hand-in-hand with our client to go back to basics and ensure they had clean, consistent data, clear governance and integration patterns that could scale. We helped them implement data reliability engineering from day one of the engagement.

By treating this as a partnership rather than a transaction, and putting in the extra effort, our client realized that AI can absolutely deliver on its promise. We helped them do the hard work of fixing their foundations first, in order to get there.

You’ve recently rebranded. How is your new brand identity different from your original brand?

We’ve always been a values-led tech consultancy, but we realized that Hylaine was a best-kept secret—not many people knew who we were. We decided to explicitly talk about what makes us different and make that part of our brand.

Growth is the driver of Hylaine’s big brand move. We’re planning to grow our workforce by 50 percent over the next year, expanding our reach in our five US hubs and deepening our industry and service expertise.

Our new brand reflects who we are today—a proven, values-led technology consulting partner—and where we’re headed next. We feel that our brand isn’t just a new look, it’s a clearer expression of the principles we’ve stood for since day one.

Hylaine is debuting its new brand identity simultaneously across all internal and external digital channels, including social media, its website and sales and marketing assets. We’ve created a video to showcase the company’s strategic positioning and updated creative. It features the Hylaine logo-mark, which is a hexagonal design split into two pieces that join to form the letter “H,” symbolizing partnership.

What’s next for Hylaine?

Hylaine is built for sustainable, long-term growth while staying privately owned. We’re expanding through both organic growth and selective M&A within the U.S., with an even sharper focus on industries where trust and compliance matter most. With backing from Summit Park and our own reinvestment, we’re scaling rapidly.

Our vision is to raise the bar for technology consulting by proving what values-driven leadership looks like in practice. The tools and technologies will keep changing, but our commitment to partnership, doing what’s right, honesty and transparency never will.