Alan Robinson and Dean Schroeder

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Alan Robinson and Dean Schroeder are the co-authors of Ideas Are Free. Their latest book, The Idea-Driven Organization: Unlocking the Power in Bottom-up Ideas, was published in the spring of 2014. Robinson teaches at the Isenberg School of Management at the University of Massachusetts at Amherst. Schroeder is the Herbert and Agnes Schulz Professor of Management at Valparaiso University.

Ways CEOs Can Get More and Better Ideas

Research shows that 80 percent of an organization’s improvement potential lies in front-line ideas – a potential that most organizations fail to tap. How to stimulate ideas? Here’s how.
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