Efrat Peled is Chairman and CEO of Arison Investments, and also leads the Shari Arison Family Office, estimated at a combined asset value in excess of $5b, with 27,000 employees in 40 countries across five continents. A qualified CPA, holding an EMBA from Kellogg-Recanati, a BA in Accounting and Economics, and a postgraduate diploma in Real Estate Appraisal and Management from Tel Aviv University, she also a member of the World Economic Forum’s select group of Young Global Leaders (since 2009), the Clinton Global Initiative Lead group (since 2010), and the Advisory Committee to the Israeli government’s National Economic Council (since 2014), and has been repeatedly ranked in Fortune’s 50 Most Powerful Women in Business (No. 50 in 2012, and No. 44 in 2011), was listed on Fortune's 10 Global Women on the Rise (2011), and on Forbes World’s 100 Most Powerful Women (2009).
Now, more than ever, brands are under intense scrutiny, and the need for maintaining trust with customers has never been more acute. But authenticity—which every brand is striving to build— can’t be suddenly acquired. Authenticity is an amalgam of a company’s record, its current activities, its aspirations, and how it treats its customers and society.
A survey of 300+ CEOs conducted in early May shows declining confidence in business conditions, even as economy reopens in many parts of the country and around the world. But there could be a silver lining.