Author: Efrat Peled

How to Turn Employees into Your Best Brand Ambassadors

Now, more than ever, brands are under intense scrutiny, and the need for maintaining trust with customers has never been more acute. But authenticity—which every brand is striving to build— can’t be suddenly acquired. Authenticity is an amalgam of a company’s record, its current activities, its aspirations, and how it treats its customers and society.

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