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ChiefExecutive.net

Greg Shepard

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Greg Shepard's chief technology officer and chief strategy officer at Pepperjam. Greg was the founder and CEO of AffiliateTraction, a marketing firm that was acquired by eBay Enterprise Marketing Solutions in 2016. The company later rebranded as Pepperjam in part of a $985-million-dollar transaction.

Growth

It’s Never Too Early to Establish Your Company’s North Star

Greg Shepard

When CEOs begin building their businesses without establishing a North Star, they risk traveling in directions that won’t yield the desired outcomes—and, in many cases, they don’t realize it until it’s too late to correct the course.

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July Survey Finds CEO Optimism On Economy Nearing Pre-Crisis Levels

Chief Executive’s July survey of 326 U.S. CEOs shows an increase in optimism about the 2021 economy. But the November election may be the monkey wrench.

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