Greg Shepard

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Greg Shepard's chief technology officer and chief strategy officer at Pepperjam. Greg was the founder and CEO of AffiliateTraction, a marketing firm that was acquired by eBay Enterprise Marketing Solutions in 2016. The company later rebranded as Pepperjam in part of a $985-million-dollar transaction.

It’s Never Too Early to Establish Your Company’s North Star

When CEOs begin building their businesses without establishing a North Star, they risk traveling in directions that won’t yield the desired outcomes—and, in many cases, they don’t realize it until it’s too late to correct the course.
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FEATURED CONTENT

New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation

Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”

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CEO CONFIDENCE INDEX

CEO Optimism Falls To 12-Month Low In October

Chief Executive’s latest reading of CEO sentiment shows growing number of CEOs disillusioned with short-term economic recovery, as list of issues disrupting business continues to grow.