Greg Shepard

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Greg Shepard's chief technology officer and chief strategy officer at Pepperjam. Greg was the founder and CEO of AffiliateTraction, a marketing firm that was acquired by eBay Enterprise Marketing Solutions in 2016. The company later rebranded as Pepperjam in part of a $985-million-dollar transaction.

It’s Never Too Early to Establish Your Company’s North Star

When CEOs begin building their businesses without establishing a North Star, they risk traveling in directions that won’t yield the desired outcomes—and, in many cases, they don’t realize it until it’s too late to correct the course.
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FEATURED CONTENT

New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation

Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”

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CEO CONFIDENCE INDEX

In Poll, Majority of CEOs Say Hybrid Work Is Here to Stay for 2022. Full Virtual? Not so Much

Almost all the CEOs we surveyed in May say they will work in at least partially hybrid mode for the rest of the year—versus just 7 percent who said they'd be fully remote.