Greg Shepard's chief technology officer and chief strategy officer at Pepperjam. Greg was the founder and CEO of AffiliateTraction, a marketing firm that was acquired by eBay Enterprise Marketing Solutions in 2016. The company later rebranded as Pepperjam in part of a $985-million-dollar transaction.
When CEOs begin building their businesses without establishing a North Star, they risk traveling in directions that won’t yield the desired outcomes—and, in many cases, they don’t realize it until it’s too late to correct the course.
Chief Executive’s most recent reading of CEO confidence in current business conditions remains flat month-over-month, at 7.3 out of 10, while confidence in future conditions decreased slightly to 6.7/10, from 6.8 in February.