Hal Gregersen Jeff Dyer and Clayton Christensen

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Hal Gregersen, professor of leadership at INSEAD; Jeff Dyer Professor of Strategy at the Marriott School, BYU; and Clayton M. Christensen, author and speaker, are co-authors of The Innovator's DNA (Harvard Business Review Press, 2011).

Why Ask Why?

Innovation often begins with a question. Disruptive innovators ask more questions than non-innovators—and their questions tend to be more provocative, according to an eight-year research project based on interviews with founders and CEOs of the world’s most innovative companies.
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