Laurie Brunner

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Four Fundamentals of Revenue Growth

With recovery from the recession still moving at a snail’s pace, how worried should you be about your company's future revenue growth? In a word: very. "But wait," you might say. "Corporate profits are at their highest levels in 60 years, with profitability as a percentage of GDP at an all-time high of 10.3 percent. Companies are holding trillions in cash reserves, and are looking stronger than ever after squeezing every dollar of cost they could find out of their operations over the past four years." This is correct, but it fails to tell the whole story.
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