Patrice Murphy and Daniel Dworkin

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Are You Really Ready for Disruptive Innovation?

Innovation is like ice cream – it sounds great and comes in many different flavors. But innovation is not always a simple or quick decision for any organization, not even for those that make continuous transformation look easy and seamless like Salesforce.com. Salesforce – the company that pioneered and continues to dominate the now crowded Customer Relationship Management (CRM) market – has always been innovative. As its founder and CEO Marc Beinoff remarked in his Consumer Electronics Show keynote address earlier this year, an innovative spirit fuels almost everything Salesforce does today.
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Covid-19 Spikes CEO Involvement In Spending Decisions, New Study Finds

Investments carrying greater risk and increased scrutiny from board members and other stakeholders are both contributing factors.
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