Rick Kash and David Calhoun

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Rick Kash is chairman and founder of The Cambridge Group, a growth strategy consulting firm that is part of Nielsen. David Calhoun is CEO of Nielsen. Both Kash and Calhoun are authors of How Companies Win (Harper Press).

The 21st Century Demands a Combination of the Demand and the...

What if you could bring the discipline and precision of process, structure and metrics to the demand side of your business in the same way you use them on the supply side of your business? And, what if the results continuously increased revenues, margins, and profits?
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