Scott K. Edinger

Of course it’s not OK, and most CEOs would bristle at the thought. Sales professionals, talented as they may be, don’t have the perspective to formulate and implement the company strategy, and likely have no experience doing so.

Of all the strategies for growing your business, organic growth is the most daunting. But with the uncertainty and high failure rates of M&As and partnerships (most studies indicate between 70% to 90% of the time they fail to meet stated objectives), organic growth is also the path to the highest value for your business.

While many CEO’s focus on addressing organizational problems, the most successful focus on raising the bar. One of the ways they look to raise the bar is by creating a culture where innovation thrives. When this organizational strength is magnified it can become a source of competitive advantage for the enterprise.