Scott Serota

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Scott Serota is president and CEO of the Blue Cross Blue Shield Association, a national federation of 36 independent, community-based and locally operated Blue Cross and Blue Shield companies. The Blue Cross and Blue Shield System is the nation's largest health insurer, covering nearly 105 million people—one-in-three of all Americans.

How Health Data Can Drive Business Growth and Bring Benefits Cost...

Health and well-being are critical components of a productive workforce—and, by extension, a healthy economy.
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New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation

Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”

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