Will Crump

Will Crump
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As president and CEO of DATUM, Will Crump brings more than 15 years of experience in building high-performance, cross-functional teams to compete in global venues. He is a sought-after voice in the areas of software product development, OEM and enterprise B2B web application technologies.

3 Ways to Create a Data-Driven Digital Enterprise Culture

Executives and marketers alike often throw around terms like “data-driven” and “company culture”—just not in the same sentence. Today, the behaviors reinforced by a company’s culture aren’t consistently followed when it comes to employees’ use and management of data, and that poses a major challenge.
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