Tag: public relations

Do Your PR Mavens Really Have Your Back?

Do your PR mavens have your back? Or are they shielding you from more good than bad? Jeff Sonnenfeld weighs in.

Brand Management: Lessons From Beyoncé and Reebok’s Diversity “Fail”

Andy Warhol said everyone gets 15 minutes of fame in their life. The social media version is that everyone will also suffer 15 minutes of shame. Just ask Reebok.

How CEOs Respond To Reputational Attacks Is Critical

The cost of reputational attacks against companies has risen by more than 500% over the past six years, fueled by an angry public, weaponized social media and influencers.
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CEO CONFIDENCE INDEX

CEO Confidence In 2021 Economic Recovery Strengthens In September

In a survey of more than 600 CEOs, 4 out of 5 forecast a positive business environment by this time next year—if a vaccine is found and the presidential election goes off smoothly.