Tag: public relations
Do Your PR Mavens Really Have Your Back?
Do your PR mavens have your back? Or are they shielding you from more good than bad? Jeff Sonnenfeld weighs in.
Brand Management: Lessons From Beyoncé and Reebok’s Diversity “Fail”
Andy Warhol said everyone gets 15 minutes of fame in their life. The social media version is that everyone will also suffer 15 minutes of shame. Just ask Reebok.
How CEOs Respond To Reputational Attacks Is Critical
The cost of reputational attacks against companies has risen by more than 500% over the past six years, fueled by an angry public, weaponized social media and influencers.
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FEATURED CONTENT
New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation
Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”
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CEO CONFIDENCE INDEX
CEO Optimism Falls To 12-Month Low In October
Chief Executive’s latest reading of CEO sentiment shows growing number of CEOs disillusioned with short-term economic recovery, as list of issues disrupting business continues to grow.