Do Your PR Mavens Really Have Your Back?
Do your PR mavens have your back? Or are they shielding you from more good than bad? Jeff Sonnenfeld weighs in.
Do your PR mavens have your back? Or are they shielding you from more good than bad? Jeff Sonnenfeld weighs in.
Andy Warhol said everyone gets 15 minutes of fame in their life. The social media version is that everyone will also suffer 15 minutes of shame. Just ask Reebok.
The cost of reputational attacks against companies has risen by more than 500% over the past six years, fueled by an angry public, weaponized social media and influencers.
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