Tribune Publishing CEO Aims to Boost Online Subscriptions, Ads

Jack Griffin, chief executive of Tribune Publishing Co., said his primary focus at the newly spun-off company is growing online subscriptions and digital advertising at its eight major newspapers.

“The days of just taking your print product and raising the price every year are out of vogue,” Griffin said Tuesday during a visit to the Los Angeles Times. “We’ll be adding more value.”

To do so, Griffin pointed to the May rollout of the new Times website, which features continuous scrolling and bolder use of photos. Calling the site “best in class,” he said the rest of Tribune’s newspapers would replicate the format by year’s end.

The company will also redesign and relaunch all of its mobile apps and restructure subscription packages. Papers that don’t currently charge for online access will set up metered pay walls, Griffin said.

Although the company plans to increase so-called “native” advertising — ads that resemble editorial content — Griffin stressed that the papers would not try to “fool the consumer.”

Read more: Los Angeles Times


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