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Author Archives: Chief Executive

Chief Executive magazine provides global economy coverage, business and technology news, information on upcoming events, and executive life.

Why Every Company Needs a Strong SEO Strategy

Search engine optimization is not what it used to be. The same strategies and tactics that drove results just a few years ago are a one-way ticket to the last page of the SERPs today. But amid such a volatile digital marketing landscape, how should companies stay on top of their game when algorithms and best practices are always in flux? The answer is a sustainable SEO strategy.

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Applying Anthropology Concepts to Business Models

Anthropology is a field of scientific research that most people think has no impact in their daily lives. Despite the efforts of some very well-known anthropologists, we still understand very little of what this type of investigator does and less about how to apply any of their insights to business models.

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How to Transform Your Business Model to Remain Competitive

One of the key components of transformation and innovation is the business model, and since the ability of companies to transform and reinvent themselves is crucial to their lifeline, I went straight to the source, the global expert on business models and author of the international bestseller, Business Model Generation, Dr. Alexander Osterwalder.

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