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Author Archives: Dale Buss

Dale Buss
Dale Buss is a long-time contributor to Chief Executive, Forbes, The Wall Street Journal and other top-flight business publications. He lives in Michigan.

How the Bullish Dollar Is Challenging CEO Decision-Making

For many CEOs, the dollar’s rise can be a decidedly mixed blessing. And a bullish dollar can test the mettle of even the shrewdest business tactician. It’s possible, with quick action, however, to take advantage of the dollar’s rise or at least buffet companies against it. But the temptation to do so can also backlash fiercely.

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Why Tesla and Toyota’s Patent-Sharing Strategies Are Not for Everyone

Tesla CEO Elon Musk and Toyota CEO Akio Toyoda at least have agreed on one way to achieve their widely varying visions of the future of the automobile: open up their patents on the technologies they’re promoting in the hopes of encouraging other automakers to contribute their own efforts in that area and create a critical mass of technology adoption and development that will push the company’s choice of future power trains across the finish line first.

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Smaller Brands Are Capturing the Super Bowl Spotlight This Year

The Super Bowl is the biggest and most expensive marketing stage in America, and by many measures, in the world. And while some big-brand regulars are backing away from the Big Game this year and its $4.5-million fee for 30 seconds of advertising during the game telecast on NBC, many other CEOs are eager to see their companies take those slots—even small companies that might seem to have no business placing such a huge bet on a half-minute of air time no matter what the venue.

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Should You Be Jumping on the ‘Higher Wage’ Bandwagon?

For CEOs who continue to look for signs that the U.S. economy is really in lift-off mode, new developments in wages are nudging them closer to becoming believers. There are more signs, both statistical and anecdotal, that American wages are on the rise, and some CEOs are actually leading that charge. Should you be part of that trend?

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