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Author Archives: Lincoln Murphy

Lincoln Murphy advises on Web App Marketing, Freemium, and SaaS Pricing for Sixteen Ventures.

3 Ways to Avoid Your Own Netflix Pricing Fiasco

Earlier this week when Netflix announced a price increase of up to 60%, the uproar from customers was widespread and vitriolic. What Netflix forgot is that pricing is actually a function of marketing. Like most pricing fiascos, the problem was not the actual price increase; it was in the communication about the change. Pricing is too often thought of as marketing only after the backlash happens.

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