Home » Author Archives: soumitra dutta and matthew fraser

Author Archives: soumitra dutta and matthew fraser

Web 2.0: the ROI Case

P42_7

As Barack Obama’s stunning presidential victory demonstrated, Web 2.0 platforms like Facebook, YouTube and Twitter are transforming electoral politics. And yet, ironically, Web 2.0 tools are still encountering resistance in the one place where they were supposed to have the most profound impact-the corporation.On the surface, this resistance is not surprising. Traditionally, the architecture of corporations has been vertical and ...

Read More »