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Author Archives: Tim Bourgeois

Tim Bourgeois is a principal at East Coast Catalyst, a digital strategy management consulting firm. Prior to launching ECC, he spent 10 years as CEO of Pixel Bridge, an interactive marketing and web development firm, which was acquired in 2009.

The Case for Establishing a ‘Digital Strategy’ C-Level Office

Spending on digital-related initiatives and activities now accounts for 10% or more of all expenses at many companies — and that spending is forecasted to increase at double-digit rates for the foreseeable future across most industry segments. The City of New York just hired a Chief Digital Officer. Most major ad agencies have a CDO too. Should your company hire a c-level digital officer too?

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