Home » Entrepreneurial CEO (page 2)

Entrepreneurial CEO

Virtual Marketing Benefits for the CEO

Bob-Donnelly_14

Almost every company has a web site these days. But, are you using the internet to market more effectively? The internet has allowed marketers to promote their value propositions and talk directly to customers in ways never before possible. And, we constantly hear that this way of one-to-one marketing has fostered more customer centric strategies.However, from what I see not every CEO ...

Read More »

Saturn – A Lesson for CEOs

790Bob-Donnelly_14

When GM introduced Saturn with great fanfare back in 1990 I wondered to myself “will this new GM brand ever be what it can be, or will it just become another tarnished brand added to the heap along with all the others”?Remember the “little” Cadillac brand – the Cimarron? Or, the Chevy – Vega? How about the Pontiac – Aztec, ...

Read More »

How CEOs can Sweeten their Marketing

Bob-Donnelly_13

As I have said many times??it’s about customers ! Today there is more information about customers than ever before, and more being generated every minute. And, there are many ways to motivate them all the way from simply putting your logo or marketing message on m&m’s and packaging them in a variety of creative ways, to more effective loyalty programs, to ...

Read More »

What CEOs Can Learn From Political Marketing

Bob-Donnelly_12_2

For years I have marveled at our political process and the marketing aspects of it.Every four years we go through the product life cycle of a President. In many ways this is very much like the life cycle of any brand.Depending upon a host of uncontrollable factors like wars, global climate crises and economic issues, the incumbent President either remains ...

Read More »

The CEO’s Entrepreneurial Dilemma

Bob-Donnelly_10

Over the years we have watched as one company after another that rose to be the current brand of choice and delighted us with their innovations quickly fell from favor shortly after the founder left the business.What is it that has to be learned and learned again about the predictability of the age old life cycle and the entrepreneurial spirit? One ...

Read More »

Lifelong Learning and the CEO

Bob-Donnelly_9

There is a perpetual controversy about the value of the MBA degree. Books are published weekly about one form of new management philosophy or another. Well known and respected CEOs and a variety of consulting guru’s selectively endorse almost every new book that is published. Leadership forums and annual conferences featuring business leaders and academic experts from leading schools of business ...

Read More »

The CEO Scorecard

Bob-Donnelly_8

I’ve visited with a lot of CEO’s who were interested in knowing what to have on their radar screens at all times. I call these critical issues that are the drivers in any business – Key Performance Indicators (KPI’s). Frequently, all I see CEO’s looking at are the typical financial results at the end of the month, quarter or year. Granted these ...

Read More »

Zen and the Art of Startup Maintenance

Graeme_0

Watching Steve Larsen climb rickety steps into the unheated ad hoc conference room on the second floor of the funky, old, legacy Casa Mills building in Menlo Park, California, you’d have no idea that hours earlier he was finishing an assignment for RoadRunner magazine testing BMW’s new top-of-the-line, dual sport motorcycle on an eleven-day tour over the backroads of Turkey. ...

Read More »