ChiefExecutive.net

Positioning for CEO’s

Virtual Marketing Benefits for the CEO

Almost every company has a web site these days. But, are you using the internet to market more effectively? The internet has [...]

Saturn – A Lesson for CEOs

When GM introduced Saturn with great fanfare back in 1990 I wondered to myself “will this new GM brand ever [...]

How CEOs can Sweeten their Marketing

As I have said many times??it’s about customers ! Today there is more information about customers than ever before, and more [...]

What CEOs Can Learn From Political Marketing

For years I have marveled at our political process and the marketing aspects of it.Every four years we go through [...]

The CEO’s Lament

What to do when growth sputters?

The CEO’s Entrepreneurial Dilemma

Over the years we have watched as one company after another that rose to be the current brand of choice [...]

Lifelong Learning and the CEO

There is a perpetual controversy about the value of the MBA degree. Books are published weekly about one form of [...]

The CEO Scorecard

I’ve visited with a lot of CEO’s who were interested in knowing what to have on their radar screens at [...]

Zen and the Art of Startup Maintenance

Watching Steve Larsen climb rickety steps into the unheated ad hoc conference room on the second floor of the funky, [...]