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Entrepreneurial CEO

Brand Equity and the CEO

Bob-Donnelly_7

Brands exist in the mind and our minds are full of familiar images that we instantaneously recall when prompted by sights, sounds, smells and other stimuli. How do these imprints get etched in customer’s mental product grids? And, what is the role of the CEO in this process of creating and maintaining these brand images or positions in the mind? Marketing authors ...

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The Six Laws of Effortless Networking to Attract More Business

keith_rosen_0

Ask yourself this question. Would you rather make a cold call or follow up with a qualified referral; that is, someone who has already expressed some level of interest in your product as a result of an endorsement from someone else? Okay, so maybe this question can be classified as a rhetorical question. If you would rather build your business off ...

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Permission-Based-Email Marketing

ryansphoto_1

iContact began in 2003 as a permission-based e-mail marketing application. At the application’s core, it allowed you to upload a list of contacts that had requested to receive e-mails from your organization, add a sign-up form to your Web site, select a template, paste in your content, and distribute your newsletter, then view the opens and clicks while managing the ...

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Instilling the Value Proposition

Bob-Donnelly_6

One of the greatest challenges for any CEO is to get his  entire organization to “walk the talk”  in order to make every customer experience enjoyable as well as satisfying. It’s true that many firms have mission statements that incorporate  their  credos about  customer satisfaction. Some even  post these throughout all their locations as well as  on their web sites. But, as ...

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The Entrepreneurial Academic CEO

Bob-Donnelly_5

We fondly recall our time as students and a few professors that made a lasting impression on us. We are also proud alums and may even have our school decal on our cars. But, we do not often think of this wonderful resource right in our backyards and the Academic CEO’s who are creating a new educational model for lifelong learning ...

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Want New Business Opportunities? Look Inside!

ben_bus_0

Conceiving new business ventures is not as mysterious and elusive as most wannabe entrepreneurs believe. You don’t have to create a novel industry or learn a new skill. In fact, one of the easiest ways to uncover business opportunities is to leverage what you already know.  Over the years, I’ve become a firm believer in applying existing knowledge to new ...

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Private Label Rights: It Seemed Like a Good Idea at the Time

caroline

When you’re doing business on the web, it should be obvious that you will have a great deal of competition. In order to set yourself apart from all of the other small businesses that offer products and services similar to those that you offer, you need to have an Internet marketing plan. A good Internet marketing plan, these days, must ...

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Leaders Should Manage for Values

hoopes

Everyone knows that leadership involves values.  But many business leaders do not understand exactly how values relate to leadership.  That’s not their fault.  It’s the fault of today’s conventional wisdom of managing by values.  The truth is that leaders should manage for values.  To manage for values is to treat values as ends in themselves.  To manage by values is to ...

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CEO’s Role in New Product Development

Bob-Donnellys_9

Most customers don’t really know what they want next, but one thing is for sure – they have a list of problems that they are looking for a solution for. These problems represent opportunities for new product development for the savvy CEO and most of the time the solution is quite simple. How simple was the “Swiffer”? Who wants to mess around ...

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