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Entrepreneurial CEO

Converting CEO Vision into Action

Bob-Donnelly

Many CEOs that I have talked to have told me that one of their biggest problems is getting their team to understand and implement their vision for the future of their business. If you are experiencing this same problem you need a catalyst to help you clarify your vision for your team. The natural question is “who are these change agents”? They ...

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Beating the Blob of Bureaucracy

Back in the 1950s a very young Steve McQueen starred in what has become a classic sci-fi horror film titled simply The Blob. In the movie, once the “Blob” (it was probably just warm Silly Putty) was released from inside a meteor that had struck the earth, it methodically grew from within itself and slowly but surely enveloped, smothered and ...

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Customer Information

Bob-Donnellys_5

Have you ever wondered what happens to all the information the local supermarket collects when they scan your personal information tag on your key chain when you check out? Obviously they know what you bought in great detail, the day and time you shopped, how much you spent, and how much profit they earned on your visit, and they have been ...

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Customer Relationship Marketing

Bob-Donnellys_0

A lot of CEO’s that I have met and helped over the years thought that they were in the product business. Selling products to customers.What I got them to understand that helped them refocus was that you are in the customer business. Your business is about finding, satisfying, delighting and growing the value of a customer.I’d like to share a ...

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Lateral Thinking for the 21st Century

My unusual 30-year career success as a start-up entrepreneur was built on two classic concepts: first, creating extraordinary moments of truth, then continuously surprising my customers through creative lateral thinking. When people talk about the customer experience, they are often thinking about customer service — a smile at the counter, speed in delivery of products or services, front-line employees who ...

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When Sales Are Stalled and Profits Flat

Most entrepreneurial CEOs don’t have the economic safety net to tolerate slow market adoption of their new products.  When faced with a sluggish reception, marketing and sales teams typically suggest traditional solutions such as branding programs, reducing prices to gain faster adoption, spending more on marketing promotions, adding features to the product or service or casting a wider net – ...

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Marketing vs. Selling – What’s the difference?

Bob-Donnelly_4

Creating anything new is exciting. The thought of what a new business might become is exhilarating. The pursuit of that dream is the passion that drives every entrepreneur.However, this euphoria can quickly turn to chaos. Events can overwhelm the inexperienced start-up team. Many founders have watched as their great technology slipped through their hands and was exploited by others who ...

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