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Innovation

To Innovate, Mid-Marketers Should Partner With Startups

Dozens of Fortune 500 companies today—ranging from Ford to Google to Nike to Tesco—have been breaking down stereotypical walls and avidly seeking ties with startups and entrepreneurs. In doing so, they are unlocking secrets from their smaller, nimbler counterparts that they can use to grow their businesses.

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DBV’S Pierre-Henri Benhamou:
Bringing Innovation to Market

1585,Locaux-DBV-2

The Challenge You’re a French doctor specializing in pediatric gastroenterology who teamed up with two partners—Engineer Bertrand Dupont and Professor Christophe Dupont—to explore a novel idea: a diagnostic patch able to detect cow milk allergies in children. The idea soon evolves into a potential treatment for dangerous allergic reactions to cow’s milk and peanuts, for which there are currently no effective ...

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