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CEO POV: Has Marissa Mayer Saved Yahoo?

“There is no one in the world like Marissa Mayer,” writes Nicholas Carlson in his book, Marissa Mayer and the Fight to Save Yahoo. In covering Yahoo for Business Insider, Carlson discovered that the demand for stories on this Wisconsin-born former Google executive, who once aspired to be a schoolteacher, was almost insatiable. He admits that he was equally fascinated by her, so he wrote a book about her and the predicament she faces in reviving one of the Internet’s earliest start-ups. In this Q&A with Carlson, JP Donlon walks through the findings in his book and Carlson's opinions of what is going right and what's going wrong at Yahoo.

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Fighting Back: The 6-Step Strategy Liam McGee, Former CEO of The Hartford, Used to Keep an Activist Investor at Bay

Any time an activist investor goes after your company, it’s a crisis. When Paulson & Company went after The Hartford and pushed it to split the company in two, the CEO and board members were shocked. But they were able to turn the crisis into an opportunity by following a few key behaviors. Here, in his own words, is former CEO Liam McGee's success story.

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8 Characteristics of a CEO With a Great Reputation

What the public thinks of a company’s CEO drives much of what they think of the company itself and has a lot to do with determining the company’s market value. So for the sake of the enterprise they oversee, company chiefs should spend more time cultivating their own, personal “reputation premium.”

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How Big Mac Reacts to Attack: Recovering From Missteps

When Don Thompson stepped down as CEO of McDonald’s, the company did not cloak the transition in innuendo by waxing on about the character of this beloved, loyal, experienced official. The simple truth was evident: McDonald’s was losing ground and the board was not confident in his ability to fix things.

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