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A Lesson From Mary Barra on Shifting Strategy Gracefully

As the seasons changed last week, so did Mary Barra’s strategy. Through several high-profile interviews, including Time and The Wall Street Journal, the GM CEO has been trying to move the media away from eight months of preoccupation with dozens of safety recalls, without as much luck as she’d like. So she’s now shifted her angle again, to one she hopes will be more effective for America’s biggest automaker: She is sharing her strategy for the future.

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How CEOs Can Become “Superfans” for Their Company

Football season is upon us, and those of us who love the game are now blocking out time on Sunday afternoons, Monday nights and even Thursday evenings to focus on our favorite sport. As the cameras pan the stadium during a game, it’s easy to spot the superfans: they wear their favorite jerseys, paint their faces and cheer nonstop, displaying their passion for all to see.

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