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Unsubstantiated Public Attacks: Learning from the Toyota Recall Crisis

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When faced with serious recalls in late 2009 and early 2010, Toyota had important strategy decisions to make. Though they knew that there were not any engineering flaws (as NASA confirmed in 2011), Toyota decided to take the blame. Instead of pointing fingers, the Japanese automobile manufacturer dealt with the crisis in a way that made them stronger as a brand. What can other companies learn from Toyota's PR nightmare?

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Seven Rules of Crisis Communications

A communications expert who offers after-the-fact advice to Goldman Sach’s Lloyd Blankfein, Toyota’s Akio Toyoda, BP’s Tony Hayward and CEOs of the financial services industry, reminds CEOs that no one is immune. Every company should have a prepared plan in place before a crisis hits.

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