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Leadership

IBM’s Corporate Evolution by Design

An iconic brand, IBM has evolved over the years as it introduced new technology and products. What hasn't changed, however, is the corporate culture. In the 1960's, longtime CEO Thomas J. Watson Sr. knew that in order to be successful a company, IBM had to adhere faithfully to its core beliefs. Here's how Sam Palmisano has reinforced core company ideals.

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What Do Investment Banks Do?

Corporate strategist and investment banker, Robert Lawrence Kuhn, examines the different facets of investment banking from public offerings, debt and equity securities to M&A and structured finance. Kuhn's crash course in investment banking will tell a CEO almost all he or she needs to know.

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Unsubstantiated Public Attacks: Learning from the Toyota Recall Crisis

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When faced with serious recalls in late 2009 and early 2010, Toyota had important strategy decisions to make. Though they knew that there were not any engineering flaws (as NASA confirmed in 2011), Toyota decided to take the blame. Instead of pointing fingers, the Japanese automobile manufacturer dealt with the crisis in a way that made them stronger as a brand. What can other companies learn from Toyota's PR nightmare?

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