Strategy

A Lesson From Mary Barra on Shifting Strategy Gracefully

As the seasons changed last week, so did Mary Barra’s strategy. Through several high-profile interviews, including Time and The Wall Street Journal, the GM CEO has been trying to move the media away from eight months of preoccupation with dozens of safety recalls, without as much luck as she’d like. So she’s now shifted her angle again, to one she hopes will be more effective for America’s biggest automaker: She is sharing her strategy for the future.

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How to Anticipate Trends to Ensure Business Success

CEOs are not equipped to forecast the future direction of their industry. In fact, in our recent assessment of nearly 25,000 respondents across 175 countries, we found that predicting competitors’ potential moves and likely reactions to new products or initiatives ranks weakest among strategic behaviors. And out of six key elements of strategic leadership, the “ability to anticipate” consistently ranks at the bottom.

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How Can I Fix, Part II: Meet the Experts

MICHAEL BROWNSTEIN President and CEO Brownstein Group, Philadelphia Founded oldest brand-communications firm in Philadelphia, with clients including Comcast and Microsoft. GREG BUSTIN Master Chair Vistage International, Dallas Heads world’s largest CEO membership organization as a leadership-development and strategic-planning consultant. BRIAN COHEN President, Strategic Asset Growth Advisors, Los Angeles: Turned around Farmers Insurance financial services unit and other companies. Former CEO of Pacific Specialty Insurance. DAVID COLE Chairman ...

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The CEO as Growth Leader

Although still wary of the global economy and the effect government policies will have on profit margins, CEOs are clearly feeling confident enough to begin shifting their focuses from pure survival mode to looking for growth opportunities.

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