Under Armour CEO’s Experience Shows that Talking Trump can do Real...

Kevin Plank has taken out a full-page newspaper ad to clarify his position on immigration after the company's own celebrity endorsers slammed his support of Donald Trump and an analyst slapped a sell call on its shares.

Super Bowl Advertisers Take Unprecedented Stab at Social Relevance

Super Bowl LI advertisements added to the supercharged political zeitgeist on Sunday, as a number of brands took direct stabs at social issues, while others dipped a toe into them.

4 CEOs Show Their Chops in Leading Brand Refinement, Redefinition

Sometimes marketing a brand and a company is too important to be left to the marketers alone. When brand refinement or redefinition is part of a strategic plan, its significance requires CEO attention.

‘Chief Growth Officer’ Title Catches On as a Way to Battle...

Looking for ways to drive revenue growth in a slow-growing global economy, more CEOs are creating the position of “chief growth officer.”

CEOs Weigh in on How to Fix a Troubled Company

Many of America’s biggest companies are struggling through some of the most difficult times in their histories—Campbell Soup, General Motors, Hewlett-Packard, IBM, McDonald’s, Procter & Gamble, RadioShack, Target, Wal-Mart and Whole Foods among them. But the most woebegone of all might be Sears.

Social Media & the B2B CEO

What can the likes of Facebook, Twitter and Tumblr do for your company?

You Are Whoever Google Says You Are

CEOs have a clear choice: Define yourself via social media tools—or let your detractors do it for you.

The New World of Sales

Author Neil Rackham on what your sales team is doing wrong.

Guidelines for Revitalizing a Brand

History shows that ignoring or missing a major consumer trend or behavioral shift can have significant detrimental effects on brand survival. Some never recover, but others have learned how to reinvent themselves. Here are some suggestions for revitalizing a brand, from CEOs who have achieved it.

Food Makers Explore Crowdsourcing Through Social Media

Is crowdsourcing the new front line for demand-driven manufacturing? Foodmanufacturing.com editor Holly Henschen reports that food processors are trying to use social media to identify new product formulations and hopefully boost new customers and advertisers.
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