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Marketing & Sales

Xactly: Data-Driven B2B Marketing

Scott Broomfield, former CMO at Xactly, a provider of sales automation tools, wanted to augment sales revenue and lower marketing spend. “We had tens of thousands of people in our database and wanted to be able to predict where they were in the buying cycle,” says Bloomfield. “By deducing this, we could focus our sales energy and marketing campaigns on a tighter population of people.”

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The Benefits of Converting Your Offerings From Products to Platforms

Your company’s product—no matter how unique or superior to a competing product, no matter how affordable or cost-agnostic—isn’t enough anymore. Winning the war for customer acquisition and retention is no longer a product game, it’s a relationship game. The battleground is omni-channel consumer engagement. This requires a holistic view, which can only be achieved by having a complete customer platform.

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