Healthy or Indulgent: Customer Tastes are Becoming Increasingly Bifurcated

People of all ages appear to be choosing products that are either really good or really bad for them, presenting opportunities for a squeeze on prices.

Under Armour CEO’s Experience Shows that Talking Trump can do Real...

Kevin Plank has taken out a full-page newspaper ad to clarify his position on immigration after the company's own celebrity endorsers slammed his support of Donald Trump and an analyst slapped a sell call on its shares.

Super Bowl Advertisers Take Unprecedented Stab at Social Relevance

Super Bowl LI advertisements added to the supercharged political zeitgeist on Sunday, as a number of brands took direct stabs at social issues, while others dipped a toe into them.

The Art of the Sponsorship: 3 Ways Sponsorships Can Improve your...

Global sponsorship spending is a $60.2 billion business, according to IEG’s 31st annual year-end industry review and forecast, and is projected to grow 4.7% this year. What is it that draws CEOs and CMOs to sponsorships as a brand-building tool? One CEO explains how a niched, targeted sponsorship has been effective for his business, while the event director offers 3 ways CEOs can optimize their sponsorship spends.

3 Advertising Trends CEOs Should Pay Attention to in 2016

The media industry is expected to undergo significant changes in 2016, and these shifts will directly influence all companies’ priorities as they develop and execute their marketing and overall business strategies.

4 CEOs Show Their Chops in Leading Brand Refinement, Redefinition

Sometimes marketing a brand and a company is too important to be left to the marketers alone. When brand refinement or redefinition is part of a strategic plan, its significance requires CEO attention.

5 Tips For Helping CEOs Prioritize Their High-Value Customers

Effective leaders know that delegating tasks is key to maximizing the value they can ultimately provide to the organizations they run. Yet when it comes to high-value customers, the direct involvement of CEOs can pay off in spades, indicating to customers just how important the company collectively considers the relationship.

8 Business Lessons from a 9-Year-Old Entrepreneur

Out of the mouths of babes—or at least 9-year-olds—can flow some pretty sage advice for CEOs and business chiefs. At least when it comes from Alina Morse, the founder of a startup company called Zollipops, which has received national acclaim for its innovative product—cavity-fighting lollipops. Here are 8 basic but timeless insights based on the Zollipops experience.

How the Shake Shack Is Capturing the Millennial Audience

The most talked-about IPO recently has been Danny Meyer’s Shake Shack (SHAK), opening at $21 a share before doubling. The offering has put one of New York’s most successful restaurateurs, until now best known for high-end brands such as Grammercy Tavern and Union Square Café, into the national spotlight at a time when well-known brands like McDonald’s seem uncertain.

‘Chief Growth Officer’ Title Catches On as a Way to Battle...

Looking for ways to drive revenue growth in a slow-growing global economy, more CEOs are creating the position of “chief growth officer.”
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