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Corporate Reputation

More Companies Are Incorporating Social Responsibility Into Their Marketing Strategies

Companies have long been convinced of the ROI that can be generated by performing good will. From enhanced brand reputations and more-productive employees, case studies have shown increases to companies’ bottom lines that can be directly attributed to corporate social responsibility activities. In the first quarter of 2015, businesses' commitment to this strategy was evident.

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If I Were Lloyd Blankfein: How the CEO Can Address Goldman’s Crisis with Clients and Employees

Last week The New York Times published a highly unusual letter of resignation from Greg Smith who signaled his departure from Goldman Sachs with a public rebuke of practices he alleged were harmful to Goldman’s customers. The fact that such a letter was prominently featured by Times editors suggests they gave its contents a high degree of credibility even though no specific examples of wrongdoing were offered by the disaffected former employee.

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How to Deliver Superior Customer Service


Customer service is a crucial part of your business, and one that deserves your attention and your money -- you are trying to build a life-long customer relationship. Here are four focus areas to help you achieve your customer service goals.

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Shareholders Push for “Triple Bottom Line”

Shareholder expectations have evolved, and they're not just focused on profits. According to an Ernst & Young report, in 2010 most shareholder proposals were resolutions focused on social and environmental issues. And shareholder support of these proposals has increased nine-fold since 2005.

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