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Marketing

What does Sun Microsystems Mean?

  Consistently marred by poor marketing strategies, marketing experts believe, Sun Microsystems’ identity has come in for severe beating. “I must admit that I’ve never been a fan of Sun’s marketing. I never liked the “we’re the dot in dot com” campaign. I never liked the way they marketed Java,” says Mark Logic CEO Dave Kellog in his blog post ...

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How Effective Is Your Senior Team?

Today, CEOs rely on their senior teams or sometimes several teams more than ever. Thanks to an ever-more-complex operating environment, the challenges of competing in a global marketplace and a mind-boggling pace of change, the leadership role is simply too complex for one person, no matter how talented he or she may be. In fact, increasingly the most effective leaders ...

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Business and Social Contribution

In 1970, Milton Friedman argued strenuously that the social responsibility of business is, above all, to increase profits. In an article for The New York Times Magazine, he pointed out that without profit there are no wages paid and no enterprise with a surplus to offer anyone. Today, many business leaders and activists alike would counter that companies have a ...

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How Should CEOs Deal With Stress?

Recently, the health of Steve Jobs, the CEO of Apple, has raised a national discussion. Many people think that his health is not his private matter because so many others depend upon him. Some even raise a stock security issue. Forbes has pointed out that the Apple CEO turned to cancer removal surgery eight months after the diagnosis. Would there ...

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More for stakeholders, less for themselves

Apart from all the plausible reasons being churned out by observers on the naming of Richard Anderson as CEO of Delta Airlines and Robert Nardelli as Chairman and CEO of Chrysler – unarguably two of the most surprising changes at the top within a span of 15 days – one fact rings out loud: Both the men have proven backgrounds ...

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Game-Changing R&D

In 1999, while dot-com CEOs were popping champagne corks, Whirlpool, the 96-year-old appliance maker, was arriving at a depressing crossroads. Across the appliance industry, product prices had been falling year over year thanks to greater commoditization and a crowd of new Web players selling faster and cheaper. With no way to differentiate its products in “a sea of white,” as ...

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DECISION TIME for Immelt and Buffett

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Going Big” has been a popular theme of corporations worldwide.The underlying premise is that size and diversity is a way to hedge your bets and assure that you have the ability to avoid unpredictable downturns. Two great companies, General Electric and Berkshire Hathaway, have successfully adopted this theme.In 2006, GE generated $163 billion in revenues, 12.65 percent net profit margin, ...

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Technology’s Impact On Branding

The scene: somewhere in the advertising future, between science fiction and science fact. You look up at the moon and staring back is the Coca-Cola logo. Your daughter smiles and her braces flash the word “Crest.” Your rental car is free because you drive one with the Target bull’s-eye glistening on the hubcaps.It’s easy to laugh at the possibilities. What’s ...

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