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Walmart and 3D Systems Work to Create New Manufacturing Jobs

Both Walmart and 3D Systems announced initiatives that will hopefully bring about new manufacturing jobs or reshore some production in the U.S. over the next ten years.

ChiefExecutive.net Manufacturing Newsletter , Marketing & Sales , Operations April 1 2014

Starbucks Expands Digital Tipping Option

You can do practically anything with a mobile phone these days including tipping your favorite barista. Could such apps be another path for rewards programs and tapping customer needs?

ChiefExecutive.net CEO Briefing Newsletter , Compensation , Marketing & Sales , Operations March 24 2014

Expect More Mid-Market Divestitures in 2014

Business owners are more interested in selling part of their companies rather than the entire enterprise. They’re also more inclined to divest significant assets to make investments rather than take on debt, and that 2014 and 2015 will be a buyers’ market. CEOs keen on opportunistic acquisitions may benefit.

ChiefExecutive.net CEO Briefing Newsletter , Leadership & Strategy , Marketing & Sales , Mid-Market Company March 10 2014

Superbowl Moments – Every Business Has One

Every company faces a “superbowl moment,” a make or break time when customer service really counts and every employee’s head should be in the game. The coordination leading up to the Big Game provides a good metaphor for the planning discipline that’s required for businesses to excel in their big moments — or suffer the consequences if they do not. The question is, will your company be ready?

Brad Mehl Advertising , CEO Briefing Newsletter , Marketing & Sales January 12 2014

How (Online) Cynicism Destroys Brand Equity

Data leaks and government surveillance have spillover effects for consumer brands causing web privacy to become the new luxury. Now is the time for luxury ecommerce leaders to seize the high ground and cultivate customer loyalty in fresh ways to combat growing, global consumer cynicism.

Marvin Goodwin CEO Briefing Newsletter , Marketing & Sales , Public Relations January 5 2014

Should CEOs Fight Back Against Bad Press?

To fight or not to fight? Tesla Founder and CEO Elon Musk has hammered away at the media’s treatment of his electric-vehicle startup. This brilliant serial entrepreneur is not alone; many CEOs face the issue of bad press. Is this sort of resistance productive for CEOs and the companies they’re trying to protect?

Dale Buss CEO Briefing Newsletter , Leadership & Strategy , Marketing & Sales , Talent Management December 9 2013

MacKenzie Bezos Stands By Her Man Jeff

Amazon founder and CEO Jeff Bezos isn’t the most outgoing CEO. So when his wife MacKenzie used the website to blast a book about her husband and his online shopping empire it made headlines in the New York Post and elsewhere.

ChiefExecutive.net CEO Briefing Newsletter , Corporate Reputation , Marketing & Sales November 10 2013

How to Get the Most Out of Your CMO

At a time of crucial developments in customer data and social media, marketing chiefs are collaborating in new ways with the rest of the C-suite.

Fran Hawthorne CEO Briefing Newsletter , Leadership & Strategy , Marketing & Sales November 4 2013

Bringing Beige to the Apple Brand

Why did Apple’s Tim Cook lure Burberry’s Angela Ahrendt, a non tech leader to burnish the Apple store’s brand? Why did she give up the CEO title to do it? Does it signal more CEOs jumping their industry?

ChiefExecutive.net CEO Briefing Newsletter , Marketing & Sales October 27 2013

How Do States Compare in Their Competiveness?

In anticipation of Chief Executive’s annual Best and Worst States survey in 2013 we examine the progress since out 2012 ranking of three key states in the midwest that have made progress: Wisconsin, Michigan and Indiana.

Dale Buss CEO Briefing Newsletter , Marketing & Sales December 13 2012

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