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How (Online) Cynicism Destroys Brand Equity

Data leaks and government surveillance have spillover effects for consumer brands causing web privacy to become the new luxury. Now is the time for luxury ecommerce leaders to seize the high ground and cultivate customer loyalty in fresh ways to combat growing, global consumer cynicism.

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Unsubstantiated Public Attacks: Learning from the Toyota Recall Crisis

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When faced with serious recalls in late 2009 and early 2010, Toyota had important strategy decisions to make. Though they knew that there were not any engineering flaws (as NASA confirmed in 2011), Toyota decided to take the blame. Instead of pointing fingers, the Japanese automobile manufacturer dealt with the crisis in a way that made them stronger as a brand. What can other companies learn from Toyota's PR nightmare?

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The Impact of U.S. Media Going Global

  Buoyed by consistent increasing traffic from outside the US and a rising global appetite for the US news, US media is increasingly going global feels Richard Edelman, whilst pointing out how this trend could immensely benefit the PR professionals worldwide. Citing two leading media houses as an example – Time magazine and The New York Times - Edelman says ...

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