Sales

Smaller Brands Are Capturing the Super Bowl Spotlight This Year

The Super Bowl is the biggest and most expensive marketing stage in America, and by many measures, in the world. And while some big-brand regulars are backing away from the Big Game this year and its $4.5-million fee for 30 seconds of advertising during the game telecast on NBC, many other CEOs are eager to see their companies take those slots—even small companies that might seem to have no business placing such a huge bet on a half-minute of air time no matter what the venue.

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4 Trends That Will Change the Way Your Company Sells

CEOs are not only responsible for guiding their organization in planning for the future, but also in anticipating it. I spend a great deal of my time helping business leaders to see the future in the larger market context beyond just their own industry. Here’s what I believe the next five years will look like in the world of selling.

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