Allen Adamson and Allen Shapard
Allen Adamson is Co-Founder and Managing Partner at Metaforce. Allen Shapard is Activation Partner at Metaforce.
The Right Brand Partnerships Can Do The Right Thing In An...
Consumers expect companies to lead with their values, but getting the scale required to have a significant impact on global challenges will usually mean partnering for change.
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FEATURED CONTENT
New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation
Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”
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CEO CONFIDENCE INDEX
In Poll, Majority of CEOs Say Hybrid Work Is Here to Stay for 2022. Full Virtual? Not so Much
Almost all the CEOs we surveyed in May say they will work in at least partially hybrid mode for the rest of the year—versus just 7 percent who said they'd be fully remote.