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ChiefExecutive.net

Alan Todd and Dr. Mario Moussa

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Alan Todd, Founder and CEO of CorpU, is regarded as one of the world’s pre-eminent authorities on strategy and leadership. A former Inc. Magazine/Ernst & Young Entrepreneur of the Year, Todd’s writing and commentary have appeared in Forbes, Fortune, Fast Company, and Wired, and his insights are routinely solicited from Fortune 1000 companies like Walmart, Coca-Cola, Boeing, and Johnson & Johnson. Dr. Mario Moussa is a successful author, keynote speaker, and management consultant who teaches in the Executive Programs at the Wharton School of Business. He advises senior leaders about top team effectiveness, organizational culture, and large-scale change initiatives.

Strategy

The Four Steps Of Strategic Persuasion

Alan Todd and Dr. Mario Moussa

CEOs have the ability, however, to break through communication barriers and advance their goals through the use of strategic persuasion. They just have to use the 4 Cs.

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