Allison Hartsoe, Author at

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Allison Hartsoe is CEO of Ambition Data, a consultancy focused on customer-centric transformation.

Customer Experience

How Focusing On Customer Lifetime Value Can Drive Growth

Allison Hartsoe

Rather than invest in scattershot and generic marketing campaigns, companies are building equity by identifying their best customers, and focusing on customer lifetime value.

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WC_Custom_Recipients Object
(
    [version] => 1.0.0
    [order_data_meta_key] => _wccr
    [cart_item_data_meta_key] => _wccr_recipients
    [cart_products] => Array
        (
        )

    [product_ids] => Array
        (
        )

    [products] => Array
        (
        )

    [products_prices] => Array
        (
        )

    [shipping_fields] => Array
        (
            [shipping_first_name] => Array
                (
                    [label] => First name
                    [required] => 1
                    [class] => Array
                        (
                            [0] => form-row-first
                        )

                    [autocomplete] => given-name
                    [priority] => 10
                )

            [shipping_last_name] => Array
                (
                    [label] => Last name
                    [required] => 1
                    [class] => Array
                        (
                            [0] => form-row-last
                        )

                    [autocomplete] => family-name
                    [priority] => 20
                )

            [shipping_company] => Array
                (
                    [label] => Company name
                    [class] => Array
                        (
                            [0] => form-row-wide
                        )

                    [autocomplete] => organization
                    [priority] => 30
                    [required] => 
                )

            [shipping_country] => Array
                (
                    [type] => country
                    [label] => Country / Region
                    [required] => 1
                    [class] => Array
                        (
                            [0] => form-row-wide
                            [1] => address-field
                            [2] => update_totals_on_change
                        )

                    [autocomplete] => country
                    [priority] => 40
                )

            [shipping_address_1] => Array
                (
                    [label] => Street address
                    [placeholder] => House number and street name
                    [required] => 1
                    [class] => Array
                        (
                            [0] => form-row-wide
                            [1] => address-field
                        )

                    [autocomplete] => address-line1
                    [priority] => 50
                )

            [shipping_address_2] => Array
                (
                    [placeholder] => Apartment, suite, unit, etc. (optional)
                    [class] => Array
                        (
                            [0] => form-row-wide
                            [1] => address-field
                        )

                    [autocomplete] => address-line2
                    [priority] => 60
                    [required] => 
                    [label] => Apartment, suite, unit, etc. (optional)
                    [label_class] => Array
                        (
                            [0] => screen-reader-text
                        )

                )

            [shipping_city] => Array
                (
                    [label] => Town / City
                    [required] => 1
                    [class] => Array
                        (
                            [0] => form-row-wide
                            [1] => address-field
                        )

                    [autocomplete] => address-level2
                    [priority] => 70
                )

            [shipping_state] => Array
                (
                    [type] => state
                    [label] => State
                    [required] => 1
                    [class] => Array
                        (
                            [0] => form-row-wide
                            [1] => address-field
                        )

                    [validate] => Array
                        (
                            [0] => state
                        )

                    [autocomplete] => address-level1
                    [priority] => 80
                    [country_field] => shipping_country
                    [country] => US
                )

            [shipping_postcode] => Array
                (
                    [label] => ZIP
                    [required] => 1
                    [class] => Array
                        (
                            [0] => form-row-wide
                            [1] => address-field
                        )

                    [validate] => Array
                        (
                            [0] => postcode
                        )

                    [autocomplete] => postal-code
                    [priority] => 90
                )

        )

    [cart_recipients] => Array
        (
        )

    [recipients] => Array
        (
        )

    [recipients_values] => Array
        (
        )

    [update] => 0
)

WC_Cart Object
(
    [cart_contents] => Array
        (
        )

    [removed_cart_contents] => Array
        (
        )

    [applied_coupons] => Array
        (
        )

    [shipping_methods:protected] => 
    [default_totals:protected] => Array
        (
            [subtotal] => 0
            [subtotal_tax] => 0
            [shipping_total] => 0
            [shipping_tax] => 0
            [shipping_taxes] => Array
                (
                )

            [discount_total] => 0
            [discount_tax] => 0
            [cart_contents_total] => 0
            [cart_contents_tax] => 0
            [cart_contents_taxes] => Array
                (
                )

            [fee_total] => 0
            [fee_tax] => 0
            [fee_taxes] => Array
                (
                )

            [total] => 0
            [total_tax] => 0
        )

    [totals:protected] => Array
        (
            [subtotal] => 0
            [subtotal_tax] => 0
            [shipping_total] => 0
            [shipping_tax] => 0
            [shipping_taxes] => Array
                (
                )

            [discount_total] => 0
            [discount_tax] => 0
            [cart_contents_total] => 0
            [cart_contents_tax] => 0
            [cart_contents_taxes] => Array
                (
                )

            [fee_total] => 0
            [fee_tax] => 0
            [fee_taxes] => Array
                (
                )

            [total] => 0
            [total_tax] => 0
        )

    [session:protected] => WC_Cart_Session Object
        (
            [cart:protected] => WC_Cart Object
 *RECURSION*
        )

    [fees_api:protected] => WC_Cart_Fees Object
        (
            [fees:WC_Cart_Fees:private] => Array
                (
                )

            [cart:WC_Cart_Fees:private] => WC_Cart Object
 *RECURSION*
            [default_fee_props:WC_Cart_Fees:private] => Array
                (
                    [id] => 
                    [name] => 
                    [tax_class] => 
                    [taxable] => 
                    [amount] => 0
                    [total] => 0
                )

        )

    [cart_session_data] => Array
        (
            [cart_contents_total] => 0
            [total] => 0
            [subtotal] => 0
            [subtotal_ex_tax] => 0
            [tax_total] => 0
            [taxes] => Array
                (
                )

            [shipping_taxes] => Array
                (
                )

            [discount_cart] => 0
            [discount_cart_tax] => 0
            [shipping_total] => 0
            [shipping_tax_total] => 0
            [coupon_discount_amounts] => Array
                (
                )

            [coupon_discount_tax_amounts] => Array
                (
                )

            [fee_total] => 0
            [fees] => Array
                (
                )

        )

    [coupon_applied_count] => Array
        (
        )

    [coupon_discount_totals] => Array
        (
        )

    [coupon_discount_tax_totals] => Array
        (
        )

)