Allison Hartsoe
How Focusing On Customer Lifetime Value Can Drive Growth
Rather than invest in scattershot and generic marketing campaigns, companies are building equity by identifying their best customers, and focusing on customer lifetime value.
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FEATURED CONTENT
New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation
Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”
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CEO CONFIDENCE INDEX
CEO Confidence Jumps At Start Of 2022
Chief Executive’s January CEO Confidence Index poll shows growing CEOs optimism about future business conditions, with their rating hitting a six-month high.