Allison Hartsoe

Allison Hartsoe
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Allison Hartsoe is CEO of Ambition Data, a consultancy focused on customer-centric transformation.

How Focusing On Customer Lifetime Value Can Drive Growth

Rather than invest in scattershot and generic marketing campaigns, companies are building equity by identifying their best customers, and focusing on customer lifetime value.
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CEO CONFIDENCE INDEX

CEO Confidence In 2021 Economic Recovery Strengthens In September

In a survey of more than 600 CEOs, 4 out of 5 forecast a positive business environment by this time next year—if a vaccine is found and the presidential election goes off smoothly.