Allison Hartsoe
How Focusing On Customer Lifetime Value Can Drive Growth
Rather than invest in scattershot and generic marketing campaigns, companies are building equity by identifying their best customers, and focusing on customer lifetime value.
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CEO CONFIDENCE INDEX
CEO Optimism Plateaus In March Amid Rising Inflation Worries
Chief Executive’s latest poll of CEOs finds optimism holding steady on vaccine delivery and growing demand—but increasing concerns over inflationary risk and Biden’s economic policies have dulled the outlook.