Allison Hartsoe

Allison Hartsoe
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Allison Hartsoe is CEO of Ambition Data, a consultancy focused on customer-centric transformation.

How Focusing On Customer Lifetime Value Can Drive Growth

Rather than invest in scattershot and generic marketing campaigns, companies are building equity by identifying their best customers, and focusing on customer lifetime value.
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July Survey Finds CEO Optimism On Economy Nearing Pre-Crisis Levels

Chief Executive’s July survey of 326 U.S. CEOs shows an increase in optimism about the 2021 economy. But the November election may be the monkey wrench.
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