Andreas de Vries
Strategy, fundamentally, is about consciously deciding where to do business, how to do business there, and how to change the organization accordingly. There can be no doubt that in a competitive business environment strategy is essential for sustainable success.
The fact that the average lifespan of companies is shortening, having gone from roughly 61 years in 1958 to 25 years in 1980 to just 18 years in 2011, is evidence that the global business sphere is indeed changing faster than ever. Not only is competition getting more intense, but disruption can now come in the most unexpected of ways and from the most unexpected of places.