Ashish Gambhir is co-founder and executive vice president of newBrandAnalytics, a provider of social business intelligence solutions. Blending social media feedback, customer satisfaction, and enterprise business intelligence, newBrandAnalytics uses social media feedback to provide companies with insightful business intelligence.
An Accenture report says three fourths of businesses don’t know what their customers are saying about them and 31 percent don’t measure the effectiveness of social media. Here’s how to use social media intelligence, intelligently.
Chief Executive’s June survey of 278 U.S. CEOs shows leading confidence indicator now at 5.5/10, the lowest reading in nearly a decade. Majority forecasts worsening conditions in the year ahead, though not a recession.
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