Bill Baker

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Bill Baker (http://billbakerandco.com) is founder and principal of BB&Co Strategic Storytelling (storyteller@billbakerandco.com), which advises companies such as Relais & Châteaux, Johnson & Johnson and GE as well as the Canadian Centre for Ethics in Sport, the University of British Columbia among others.

Storytelling: A Tool to Engage and Align Employees

Strategic planning language can be the same for a number of businesses. The words "optimize," "integrity" and "innovation" are words that most CEOs will use when discussing their brand. In order to stand out, and to really define your purpose and strategy, you need to think out of the box. Storytelling is a way to do that -- you will engage your employees and customers in ways that branding buzz words can't.
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Chief Executive’s most recent reading of CEO confidence in future business conditions slipped from 7 out of 10 in October to 6.9 in November. It was a new low for 2018 as business leaders begin to prepare for a possible downturn ahead.
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