Author: Bill Baker

Storytelling: A Tool to Engage and Align Employees

Strategic planning language can be the same for a number of businesses. The words “optimize,” “integrity” and “innovation” are words that most CEOs will use when discussing their brand. In order to stand out, and to really define your purpose and strategy, you need to think out of the box. Storytelling is a way to do that — you will engage your employees and customers in ways that branding buzz words can’t.

Read More »