Cyril Bouquet, Jean-Louis Barsoux and Michael Wade

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Cyril Bouquet is a Professor of Innovation and Strategy at IMD, where he orchestrates all kinds of innovation journeys for companies that seek to create the future. Jean-Louis Barsoux is a Research Professor at IMD and has published extensively in Harvard Business Review and MIT Sloan Management Review. He is also the author of several books on management, including the award-winning Set-Up-To-Fail Syndrome: How Good Managers Cause Great People To Fail. Michael Wade is a Professor of Innovation and Strategy at IMD and holds the Cisco Chair in Digital Business Transformation. He is the Director of the Global Center for Digital Business Transformation. Michael has published nine books, more than thirty case studies, and appears frequently in the mainstream media.

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