Brad Hecht

Brad Hecht
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Brad Hecht is the vice president and chief research officer of Reputation Institute.

Developing a Strong Corporate Reputation Starts with a Structured Process

In a new survey of 150 corporate leaders around the world, Reputation Institute found that successful reputation management remains a top-of-mind concern for executives across a wide variety of geographies, industries and valuations. CEOs are in a unique position to drive reputation improvement, and it starts with a structured process.
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